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Creativity is the key element of many industries, from art and design to business and technology. Creativity (and outside-of-the-box thinking) is what sets apart the great innovators, thinkers and problem solvers from the rest. However, creativity (especially in a business setting) is not a solitary endeavor. Collaboration and effective communication are key components that foster and support creativity and innovation.


Collaboration is essential to creativity, as it encourages cross-disciplinary thinking and the exchange of ideas. By collaborating with individuals outside of one’s field or expertise, team members can explore new possibilities, and identify new opportunities for creative solutions. Collaborative environments also promote experimentation and risk-taking, which can lead to breakthroughs and new ideas. It’s important that every team takes an intentional approach to creating space for collaboration.

Effective Communication

Effective communication (inside of collaboration) is also a vital component to creativity. By communicating effectively, teams can resolve conflicts, clarify goals, and develop a shared vision. This will help to unlock new perspectives, and inspire creativity that might not have been possible without open and honest communication. In a team, each member brings their own set of skills and experiences, allowing for a more diverse range of ideas and solutions. The collaborative process allows individuals to build upon each other’s ideas, leading to more innovative and creative solutions.


In closing, by working together, teams can share their unique perspectives and insights, build upon each other’s ideas, and develop new and innovative solutions. Effective communication helps to ensure that everyone is on the same page, while collaboration fosters cross-disciplinary thinking and experimentation. These key components create a powerful environment that nurtures creativity, inspiring individuals to explore new possibilities and unlock their full potential.

If you want to go fast, go alone, if you want to go far, go together

African Proverb – Martha Goedert
Marketing Director

Jared Pearlman